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Win a 2010 Ford Focus Downloadable wrap-up
Stephens honored for
Record bike ride
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Fund raiser benefits emergercy relief fund,
PLAYA DEL REY, Ca., January 25, 2010 - The 17th annual Keep L.A. Running charity 5K Run/Walk, 10K Run, Kids Dash, and Fun Coastal Bike Cruise will be held Sunday, July 11, 2010, at its traditional site, Dockweiler Beach in Playa Del Rey, event organizers announced. You can assure your spot in this popular Los Angeles event by entering now. Initiated in the wake of the 1994 Northridge earthquake as an emergency/disaster relief fund-raiser for L.A. County Employees (SEIU) Local 660, Keep L.A. Running 5K Walk/Run, 10K Run, Kids Dash and 10/20 mile Coastal Fun Bike Cruise, has grown into one of the most popular charity road races in Southern California. Over the years, Keep L.A. Running has generated over one million dollars for the Los Angeles County/Special Districts Employee Disaster Relief Fund, which provides a safety net for workers who become victims of disasters or hardships. As the event has grown in profile and prestige over the years, it has added other charity beneficiaries - the Pediatric Oncology Service, of Los Angeles County-USC Medical Center which treats children who have cancer, and the Harbor UCLA Medical Center Neonatal Ward, which treats premature born babies. Earlier this year, Keep LA Running partnered with Rebuild Sylmar Long Term Recovery Committee to help victims of the November 2008 Sylmar fires. On February 18, Keep LA Running donated $50,000 to several Sylmar fire victims, including SEIU Local 721 members Ana Garcia and Sonia Gomez. According to event founder and chairman Alejandro Stephens, the 2009 Keep LA Running event was a "smashing success." Despite the tough economic climate more runners, walkers and bike riders participated in the event. Distance running legend Henry Rono of Kenya, was the honorary spokesperson and co-starter for the event and also ran the 5K race. Major sponsors of Keep L.A. Running included co-title sponsors PacifiCare/UnitedHealthcare and Kaiser Permanente; Colonial Supplemental Insurance, The Law Offices of Fensten & Gelber, Union Bank of California, Trustmark, Delta Dental, Benefit Vision, Aflac, Gordon, Edelstein, Krepack, Grant, Felton of Goldstein, and Lewis, Marenstein Wicke and Sherwin. Charter Communications and Time Warner Cable were media partners of Keep L.A. Running. Organizers hope to attract more than 2,500 runners, walkers and bicycle riders this year. The races are open to everyone, from the serious runner to the first-time participants. A variety of activities before and after the races, beginning with a pre-race aerobic warm-up led by the Laker Girls and capped by a spirited awards ceremony, the very popular barbecue, music and raffle drawings will complement a super summer Sunday at the beach. For the 2010 Keep L.A. Running event, Brennan Lindner of Generic Events will return as Race Director, "with a mission to continue to improve and grow the race through innovative new ideas and by working closely with the running community," stated race founder, Alejandro Stephens. Runners, walkers and bicycle riders will soon be able to register for the race on this website. Volunteers are needed to help in areas of organizing and staging the race; race day setup and registration; T-shirt distribution; help at the finish line; water stops, time splits, setting up sponsor booths, competitor packets, awards ceremony. To volunteer for the race or for media / sponsorship information call Don Franken at (310) 535-9230, don@frankenenterprises.com. Video of the 2009 KLAR races. |